The Heart And Its Diseases Essays - RTT, Congenital Heart Disease

The Heart And Its Diseases The Heart and Its Diseases Cardiology has captivated me since I was a little youngster. It has been my objective to turn into a cardiologist since the time the principal grade. Cardiology is something other than contemplating the heart. To characterize it appropriately is state that cardiology is the investigation of the heart, its activity, and its ailments (Clayman 52). The heart is situated in the focal point of the chest, simply behind the sternum, sitting in an empty cavity between the lungs. The heart is marginally bigger than your clench hand. It is around five inches in length, three inches wide, and two inches thick. The heart is normally spoken to in the recognizable Valentine shape, however it really looks like a grapefruit. The outer highlights of the heart comprise of the pericardium. The capacity of the pericardium is to help and secure the heart. Within the pericardium is fixed with a film that privileged insights a grease liquid which permits the pericardium to slide easily over the surface as the heart siphons. The inner highlights of the heart are a lot more confounded than the outer highlights. The principle includes inside are the hearts four empty spaces, which are alluded to as the chambers (Clayman 86). The siphoning some portion of the heart comprises of two slight walled upper chambers, which are given the name atria. The two thick-walled lower offices of the heart are called ventricles. The divider that partitions the correct side of the heart from the left is known as the septum. The muscles in these dividers of the chambers give the siphoning activity of the heart. These muscles cause the chamber to contract commandingly when the heart thumps, which pushes blood through the body. The offices of the heart can be partitioned into three layers. The most significant of the three is the myocardium, which contains the muscles of the heart. The other two are known as the endocardium and the epicardium. The heart has a left and right side, which contains these chambers and ventricles. There are four valves, which help in the capacity of keeping blood streaming the correct way (Katz 75). Two of these are known as the atrio-ventricular valves. These two are named the mitral valve and the tricuspid valve. These valves permit the blood to spill out of every chamber into the relating ventricle. The mitral valve associates the left chamber to one side ventricle, while the tricuspid interfaces the correct chamber to the correct ventricle. The other two valves in the heart permit blood to stream to the body from the ventricles yet keep blood from streaming in reverse into the ventricles from the body. These valves are known as the semilunar valves. They are named this since they are to some degree molded like a bow moon. The aortic semilunar valve permits blood to leave the left ventricle and enter the aorta. The aorta conveys blood to the body tissues. The other valve is known as the aspiratory similunar valve, which permits blood to leave the correct ventricle and enter the pneumonic supply routes. These corridors convey blood to the lungs to ingest oxygen, which is basic to our reality. These valves are intended to move blood one way in particular, except if harmed by injury or infection. The heart can be seen as an accurately planned two-phase siphon. The primary stage is the two atria, whose capacity is to guarantee that the ventricles are completely expanded with blood. At the point when this happens, the ventricles agreement to compel blood out into the body. Albeit the two sides of the heart contract simultaneously, they have altogether different capacities. The correct side of the heart gets oxygen free blood from the body and siphons it to the lungs. The left side gets oxygen rich blood from the lungs and siphons it to the remainder of the body (Katz 95). Every red platelet goes through the heart twice on its approach to tissues. The venae cavae helps in this procedure by restoring the deoxygenated blood to the heart. The venae cavae is additionally the biggest vein in the body. The predominant venae cavae returns blood from the upper piece of the body, while the sub-par venae cavae brings blood back

Computer Assisted Language Learning

Presentation Computers can be enormously helpful apparatuses for English language guidance. They process information rapidly and incorporate voice, music, recordings, pictures and content into exercises. They can be customized to tailor guidance and test for every individual student. They can even used to cause understudies to feel progressively great and ready to face challenges, as a result of their â€Å"untiring, unjudgmental nature† (Butler-Pascoe 1997:20). While there are numerous potential advantages to be gotten from these â€Å"machines†, the issue currently isn't whether yet how PCs ought to be utilized for language guidance. Despite the conjectured weaknesses of utilizing PCs for language guidance, advance by some individual or gatherings, PCs and CALL materials are as of now being utilized for English language guidance and will keep on being utilized. It tends to be utilized as a cutting edge approach towards language instructing and learning in which the PC is used as a guide to the introduction, and as support and appraisal of material to be learned by for the most part including considerable intuitive materials. Throughout the years with the development of the World Wide Web or the Internet, CALL extended its extension. It has gotten open, intelligent and explorative with the end goal that sound and video activities or exercises can without much of a stretch be coordinated. The job of language educating has developed as years have passed by. As watched, intuitiveness in learning becomes â€Å"a vital and basic component for information obtaining and the advancement of both psychological and physical skills† (Barker, 1994:1). Today, PC innovation can help advocate the open way to deal with learning since it, as well, is worried about the cooperation between the educator and the student, and the students’ adapting requirements and learning styles. Because of the huge changes in second language educating and learning (e. g. the job of the educator, the job of the student, the job of media, and the manner in which the learning procedure is led in the study hall settings), communication has become an undeniably significant and pertinent region of study in the field of second language obtaining since it thinks about what goes in realizing and instructing forms. Correspondence is natural for progress, successful instructional practice just as individual disclosure. The usage of intuitiveness can be seen as a craftsmanship (Sims 1997) in light of the fact that it requires a thorough scope of aptitudes, including a comprehension of the student, an energy about programming application abilities, the significance of thorough instructional structure and the utilization of proper learning materials. The estimation of the mixed media and the Internet in the upgrade of communication for language learning can not be dismissed. Warschauer, M. , and Healy, D. 1998) expressed that the sort of programming and the undertaking educators set for the understudies largy affect the sort and nature of understudies connection with one another when working two by two or little gatherings. With the proceeding with improvement of innovative advances in the territories of correspondence and interactive media, the test for English (unknown dialect) study halls goes a long ways past current information about the compelling utilization of innovation. The CALL is an achiev ement most definitely. Also, in light of that acknowledgment, this investigation, â€Å"Computer Assisted Language Learning (CALL): Interactive Teaching in English Using Different Websites in San Pablo Elementary School is introduced. Explanation of the Problem The general goal of this investigation is to help improve the English capacity and competency of the understudies in Grade I of San Pablo Elementary School making it intuitive and informative utilizing the Computer Assisted Language Learning (CALL) materials conferred using Different English Websites. In particular, it attempted to address the accompanying inquiries: 1. By what method will the CALL innovation give intuitive English appreciation, jargon, and composing works out? 2. In what manner will the CALL make collaboration among the understudy and instructor? 3. In what capacity will the exercises be made intuitive and informative? 4. Will this methodology be discovered palatable through test outcome? Furthermore, 5. Will this methodology be discovered palatable by its clients? Essentialness of the Study English learning has become the most significant errand for understudies. At extremely youthful age guardians send their youngsters to private preparing or classes to improve their English learning and to give their kids a solid establishment in English. Notwithstanding, there are still a few issues and difficulties for understudies in language learning. Most understudies despite everything couldn't have compelling correspondence following quite a while of English language learning. A few understudies experience issues in their appearance in an English introduction, in spite of the fact that they have higher scores in English tests. PC has been considered as a significant learning apparatus in the cutting edge second language learning. PC Assisted Language Learning (CALL) has given astounding chances to improving second language learning, for example, it can rouse students’ intriguing or improve learners’ differed phonetic abilities (AbuSeileek 2007). These days, San Pablo Elementary has 6 PCs (2 are initially school property, 4 are close to home property of the educators) put in a research facility room outfitted with new equipment and programming yet it’s not completely investigated and used in English language instructing. The investigation is significant because of the accompanying reasons: 1. To help improve the English capacity and competency of the understudies in Grade I of San Pablo Elementary School. 2. To assist understudies with figuring out how to decipher new data and encounters on their own terms. 3. With the utilization of CALL progressively modest understudies can feel free in their own understudies'- focused condition. This will raise their confidence and their insight will be improving. 4. Using distinctive English Educational Websites understudies will perform community oriented undertaking where in they will give a valiant effort to perform it inside set time limits. 5. To make the class all the more fascinating and to increment students’ intrigue and inspiration. 6. To give information’s with respect to Computer Assisted Language Learning (CALL). System There are different concerns considered in this activity look into. There is no straightforward limited number of these worries, nor is there a basic polarity among subjective and quantitative methodologies. For sure, there is an off-refered to division in the second language securing (SLA) field between those analysts who favor subjective strategies and the individuals who lean toward quantitative ones. Research Design: This examination is an activity inquire about. This investigation was led to take care of an issue or getting data so as to fathom an everyday quick concern, for example, how to make sense of approaches to utilize innovation to improve the instructing of syntax in the study hall. To managed are the necessities and worries of the understudies. Information concerning the issue (both subjective and quantitative) were gathered and deciphered. Subjective the information gathered incorporate a pre-overview and a post-review. Quantitative-a test (post-test) managed. Research Procedure: The Profile of the students’ foundation, experience and future needs are acquired. The reason for the requirements examination was to see if they concur or differ on the utilization of the CALL innovation in language learning and to discover their recognition with the CALL materials and the Internet in showing the English language. Coming up next are stages led in this investigation: Stage 1: Survey by Interview To help decide the age, sexual orientation, needs and experience of the understudies utilizing a PC, an organized meeting were arranged and directed. Stage 2: Utilization of the Different English Websites in the Classroom The essential crowd for the sites are the Grade I understudies of San Pablo Elementary school with a specific instructor, the crowd utilized overall ESL locales exist which are intended for a specific English language level. It is essential to consider a site’s reason, since significant correlations of assessments can be made among locales with the equivalent or if nothing else comparable proposed objectives, uses and crowds. In this investigation English sites can be straightforwardly utilized by the Grade I understudies of San Pablo Elementary School. Stage 3: The Post Test To help decide the advancement of the understudies in San Pablo Elementary School subsequent to taking the exercise utilizing CALL materials. Stage 4: The Post Survey Administered and replied by the understudies after the â€Å"test-run†. Research Setting and Participants This activity look into was led at San Pablo Elementary situated at Block. 14 San Pablo, Tarlac City. The school is sorted as a total, non-focal school, mono-grade having 2 areas each evaluation level. PC lab gave by the instructors in the school was utilized. This examination utilized 35 understudies in Grade I area Daisy. The segment is heterogeneous. The information gathered for this examination will originate from the perceptions and tests taken by the understudies. An inside and out investigation of the gathered information was completed. Introduction AND ANALYSIS OF DATA A study meet has been created in participants’ home language to gather foundation data. In light of the pre-overview meet, the scientist gathered this information. Table 1: Students Profile No. NameAgeGenderComputer at HomeWith/without Experience in PC 1Banag, Jonie D. 7MNoneWithout 2Bermudo, Mark Anthony D. C. 6M1With 3Boehn, Adrian M. 6M1With 4Butchayo, John Carlo G. 7MNoneWithout 5Fallorina, Jerry M. 8MNoneWithout 6Gaupo, Gerald7MNoneWithout 7Lacanlale, Christian G. 7MNoneWithout 8Luna, Alexander N. 6MNoneWithout 9Manalili, John Lloyd C. 6M1With 10Maninang, Emer6MNoneWithout 11Manlapas,Randy A. 6MNoneWithout 12Martinez, Clive Xavier M. 5MNoneWithout 1

Blog Archive MBA News More Students Going Straight from College to B-School

Blog Archive MBA News More Students Going Straight from College to B-School As reported yesterday in the Wall Street Journal, more MBA students are moving straight from undergrad to business school. According to the Graduate Management Admission Council, the under-24 age-group is the fastest growing among those taking the GMAT, with roughly 40% of full-time MBA applicants having less than three years of work experience. In response to this trend, many business schools have created special programs for talented younger applicants, such as Harvard Business Schools 2+2 Program and the Stanford Graduate School of Businesss deferment program, wherein students are accepted while they are in college for admission after completing a few years of work experience. Of course, many skeptics feel that these students lack the real-world experiences necessary to fully contribute to an MBA program and that employers in this economy want graduates with more experience. Because these programs are in their infancy, only time will tell if the experiment pays off. Share ThisTweet News

Treatment of Women in Ancient Literature Essay - 1647 Words

Women are constantly portrayed as tempting men by using their sexual charms. And so women who remained chaste were held in a higher esteem than those who highlighted their sexuality. Walcot writes, â€Å"The Greeks believed women to be incapable of not exercising their sexual charms and that the results were catastrophic, irrespective of whether or not women set out to cause trouble deliberately or acted in a blissful ignorance of what they were doing† (39). In Homeric tales we see the character Odysseus being held by Calypso and Circe due to their sexual appeal despite him journeying home to be reunited with his wife Penelope after twenty years. However, Penelope is portrayed as being chaste while she waits for her husband to return. This†¦show more content†¦Medea’s strength is portrayed as her madness as she takes control and decides the fate of her enemies. She is a strong character and Euripides allows Medea to have a voice by allowing the audience t o witness her break from the norm of what a woman of her time is expected to do. After giving up her family and former life to be with her husband, Jason, he decides to marry a younger princess while still married to Medea. Medea realizes that women are left to face the most miserable situations and says, â€Å"We women are the most unfortunate creatures† (229). Jason feels that Medea is to be grateful for what he is doing by marrying into royalty as it will afford all of them a better life. The representation of Medea by Euripides is powerful, manipulative, and extremely smart, yet because she is a woman she has limited social power. She has no chance of being a hero because she acts out of hurt in her marriage and love turned to hate. She decides to murder the princess, her children, and leave Jason alone. The power Medea takes may be considered severe, yet she has made the decision not to be a silent wife who does what her husband tells her to do. David M. Schaps writes, â€Å"As Medea sees it-or at least as she presents it-her problems are all based in the fact that she is a woman. Because she is a woman she is powerless; because she is a woman she is peculiarly vulnerable in matters of love; because she is a woman sheShow MoreRelatedGoddess, Whores, Wives and Slaves: Classical Women of Antiquity, written by Sarah B. Pomery1327 Words   |  5 Pages(1995). Goddesses, whores, wives, and slaves: women in classical antiquity. New York: Schocken Books. Goddess, Whores, Wives and Slaves: Classical Women of Antiquity, written by Sarah B. Pomery, focuses on the main categories of women in the literature and society of ancient Greece and Roman over a time period of fifteen hundred years. Pomery focuses on these roles and how they are significant in the development and structure of these great ancient civilizations. Her goal in writing this book wasRead MoreThemes Of The Greek Literature1409 Words   |  6 Pagessurviving Greek literature, many themes can be identified that give ideas about what life was like at the time of their origin. For example, themes such as honor and bravery are prevalent which exemplifies the importance of glory in ancient Greek men, which could be used to explain motives and behavior. Many themes, however, can go hand in hand to create a certain narrative. The theme of misogyny, combined with deceit and trickery, is prevalent in Hesiodic and Homeric literature through the descriptionsRead MoreWays Of Live Fo rever By Ancient Egypt And Greek Culture1579 Words   |  7 Pagestopics we encounter is the question of immortality. Different regions have their own definitions of what constitutes as immortality and many of them are vastly different. Ancient Egypt and Greece had. Egyptian and Greek culture both had vivid interpretations of immortality as seen through their literary writings and their treatment of everyday life, but both ideals are still expressed in present society. Slight overlaps are seen in Egyptian and Greek cultures in their views of life as a whole. HoweverRead MoreSexism In Oedipus The King1395 Words   |  6 PagesTheban tragedy, Oedipus the King, is not sexist. The prominent play portrays both men and women justly. The events presented by Sophocles exemplifies a level of admiration and respect for women that was not ordinary in ancient Greece. This is predominantly achieved through the dialogue of Jocasta and Oedipus, illustrating a corresponding relationship. In addition, the behavior of Jocasta, analysis of other literature, as well as the bad fortune of the male characters reaffirm that the Oedipus the KingRead MoreBiblical Perspectives On The Roles And Status Of Women1183 Words   |  5 PagesIn the last twenty years, there h as been a marked increase in monographs, collaborative studies, and periodical literature that have focused on biblical perspectives on the roles and status of women. While more than fifty years ago this subject received sustained attention in only a few books published in Europe and the United States, by no means does the scope of the treatment, the stances espoused, and the variety of volumes seen today compare with those found in earlier studies that appearedRead MoreAn Analysis Of The Bow From The Odyssey And The Lysistrata1207 Words   |  5 Pages Ancient Greece Created some of the most beautiful pieces of literature to come out of the middle ages that would eventually create classic story arcs and the molds of what we would eventually call heroes and villains. Works like the Odyssey created the hero archetypes that we still see now in our films. Another great piece of literature is the Lysistrata which could be argued to be a feminist play that sought to empower women even if it was filled comedic breaks be it a scene full of men with enragedRead MoreSlavery in Ancient India1213 Words   |  5 PagesSLAVERY IN ANCIENT INDIA:- Slavery was a universal social evil and had its origin even from the early period of history. In India, its origin is closely associated with the caste system. It is believed that Sudras might have been reduced to slaves. A.L.Basham considers the Aryan conversion of the nativs into slaves as the origin of slavery in India. In ancient India slaves were well treated and their right well protected. Sarat Patil use in his book â€Å"Dasa, Sudra, Slavery† that the Sanskrit term-Read MoreDifferences Between Egyptian And Egyptian Civilization Essay861 Words   |  4 Pages Egyptians: A country in North Africa, along the Mediterranean Sea, and is among the grandeur of Egyptian culture which influenced many ancient civilizations. Small agrarian communities became the first medical texts describing the treatment of over 200 different diseases around 1500 BCE. Stability was a hallmark of Egyptian culture. Given the duration of Egyptian civilizations, there were surprisingly few basic changes in styles and beliefs. Egyptian emphasis on stability was reflected in theirRead MoreEssay on Sexual Exploitation of Women in India823 Words   |  4 Pagesconquer those voices of freedom and liberty. The situation in India is alarming. Economic independence has exposed women to sexual exploitation in offices and other working places. They have become a saleable commodity in advertisements. The job of an air hostess is only that of a waitress or servant. There is lack of education for women as the elderly people are of the thinking that women have to marry and go one day and according to most of the people in the society even in the urban areas are of thisRead MoreThe Laugh Of The Medusa Analysis828 Words   |  4 Pagesdifferent topics regarding what the second wave of feminism was calling for such as the freedom of female self-expression, freedom for women to have control over their own body and voice, as well as the place of women within society. Cixous mainly focuses on the importance for women to have ownership over their own body in order to utilise their own voices within literature and public discourse which reminded me of a very prolific female writer that I am sure many of us are familiar of, J.K. Rowling.

Levy Patrick Mwanawasa - President of Zambia 2002-2008

Born: 3 September 1948 - Mufulira, Northern Rhodesia (now Zambia)Died: 19 August 2008 - Paris, France Early LifeLevy Patrick Mwanawasa was born in Mufulira, in Zambias Copperbelt region, part of the small ethnic group, the Lenje. He was educated at Chilwa Secondary School, in Ndola district, and went to read law at University of Zambia (Lusaka) in 1970. He graduated with a Bachelor of Law degree in 1973. Mwanawasa started his career as an assistant in law firm in Ndola in 1974, he qualified for the bar in 1975, and formed his own law company, Mwanawasa and Co., in 1978. In 1982 he was appointed Vice-chairman of Law Association of Zambia and between 1985 and 86 was the Zambian Solicitor-General. In 1989 he successfully defended former vice-president Lieutenant General Christon Tembo and others charged with plotting a coup against then president Kenneth Kaunda. Start of a Political CareerWhen Zambian president Kenneth Kaunda (United National Independence Party, UNIP) approved creation of opposition parties in December 1990, Levey Mwanawasa joined the newly created Movement for Multiparty Democracy (MMD) under the leadership of Fredrick Chiluba. Presidential elections in October 1991 were won by Frederick Chiluba who took office (as Zambias second president) on 2 November 1991. Mwanawasa became a member of National Assembly for Ndola constituency and was appointed vice president and leader of the Assembly by President Chiluba. Mwanawasa was seriously injured in a car accident in South Africa in December 1991 (his aide died at the site) and was hospitalized for an extended period. He developed a speech impediment as a result. Disillusioned with Chilubas GovernmentIn 1994 Mwanawasa resigned as vice president claming the post was increasingly irrelevant (because he was repeatedly sidelined by chiluba) and that his integrity had been put in doubt after an argument with Micheal Sata, minister without portfolio (effectively the cabinet enforcer) in the MMD government. Sata would later challenge Mwanawasa for the presidency. Mwanawasa publicly accused Chilubas government of endemic corruption and economic irresponsibility, and left to devot his time to his old legal practice. In 1996 Levy Mwanawasa stood against Chiluba for the leadership of the MMD but was comprehensively defeated. But his political aspirations were not finished. When Chilubas attempt to change Zambias constitution to allow hi a third term in office failed, Mwanawasa moved to the forefront once again - he was adopted by the MMDs as their candidate for president. President MwanawasaMwanawasa achieved only a narrow victory in the December 2001 election, although his poll result of 28.69% votes cast was sufficient to win him the presidency on a first-past-the-post system. His nearest rival, out of ten other candidates, Anderson Mazoka received 26.76%. Election result was challenged by his opponents (especially by Mazokas party who claimed they had in fact won). Mwanawasa was sworn into office on 2 January 2002. Mwanawasa and the MMD lacked an overall majority in the National Assembly - due to voter distrust of a party Chiluba had brought into disrepute, from Chilubas attempt to hold on to power, and because Mwanawasa was seen as a Chiluba puppet (Chiluba retained the post of MMD party president). But Mwanawasa moved quickly to distance himself from Chiluba, starting an intensive campaign against the corruption which had plagued the MMD. (Mwanawasa also abolished the Ministry of Defense and took over the portfolio personally, retiring 10 senior military officers in the process.) Chiluba gave up presidency of the MMD in March 2002, and under Mwanawasas guidance the National Assembly voted to remove the former presidents immunity to prosecution (he was arrested in February 2003). Mwanawasa defeated a similar attempt to impeach him in August 2003. Ill HealthConcerns over Mwanawasas health arose after he suffered a stroke in April 2006, but he recovered enough to stand once again in presidential elections -- winning with 43% of the vote. His nearest competitor, Michael Sata of the Patriotic Front (PF) received 29% of the vote. Sata typically claimed voting irregularities. Mwanawasa suffered an second stroke in October 2006. On 29 June 2008, hours before the start of an African Union summit, Mwanawasa had a third stroke -- reportedly much more severe than the previous two. He was flown to France for treatment. Rumors of his death soon circulated, but were dismissed by the government. Rupiah Banda (member of the United National Independence Pary, UNIP), who had been vice-president during Mwanawasas second term, became acting president on 29 June 2008. On 19 August 2008, in hospital in Paris, Levy Patrick Mwanawasa died of complications due to his earlier stroke. He will be remembered as a political reformist, who secured debt relief and led Zambia through a period of economic growth (partly bolstered by the international rise in the price of copper).

Hmong Culture Influences On A European American Society

The Hmong Culture: Influences in a European American Society The Hmong people do not call any one country home, but have relocated several times throughout history due to war and political oppression. An article published in the Journal of Multicultural counseling and Development finds that the Hmong primarily lived in Laos, Vietnam, and Thailand. They had a great impact in helping western forces during the Vietnam War, and wars in Laos in efforts to end Communism. The article continues and describes how many tried to escape from Laos; those that survived settled in refugee camps that had terrible living conditions. (Tatman, 2004). Although the Hmong are diffused around the world, their distinct cultural traditions and customs create a strong cultural identity. After discussing of the traditions and social customs of the Hmong culture learned through two different interviews, the cultural traditions and social customs will be compared and contrasted with European-American culture, and will be concluded with the impact that Hmong culture has on today’s society. Traditions and Social Customs of the Hmong Family is one of the most important aspects of life in Hmong culture. An interview with L. Yang, a 52 year-old Hmong man who lived in Thailand for the first forty years of his life supports this assertion. He expressed that Hmong people prioritize the needs of their family before the needs of the individual (personal communication, November 16, 2014). Hmong people valueShow MoreRelatedGlobalization And Its Impact On Society1369 Words   |  6 Pagesallow a person to form their own opinion whether or not each individual type of globalization has a positive or negative impact on society. Cultural globalization involves the â€Å"spread of culture beyond the region or state from which it originated.† (Davies 1). To understand what cultural globalization is, one must understand what falls under the category of culture, which includes religion, language, art, and dress. Throughout history, migration has allowed for cultural globalization to occur, whichRead MoreImmigration And Migration During The Vietnam War2126 Words   |  9 Pagesgroups migrated to Minnesota, including: Europeans, Africans, and Asians. People of different backgrounds moved to the same location, bringing their culture, views and beliefs with them. The migration periods: the iron range from the end of the 1800s to 1920, after the end of the Vietnam War, and today contain similarities and differences. There’s no doubt that the migration of people has greatly influenced the present, as will the migration of people today influence the future. The Age of mass MigrationRead MoreThe Difficulty Of Treating Illnesses2227 Words   |  9 Pagesknowledge of malaria and their preferred forms of treatment (Deressa et al. 2008). The results showed that the respondents’ knew a relatively high amount of information about malaria and how it is contracted; however, this knowledge did not largely influence local’s methods of treatment. Even though a new insecticide-treated net, meant to prevent mosquito bites, is available, only 6.4% of surveyed households have one (Deressa et al. 2008). Ethiopians â€Å"preferred to use private health care providers forRead MoreSummary Of Elizabeth Diazs I Am My Member 1505 Words   |  7 PagesMexican parents. Automatically made her a US Citizen until this day labeled as full Mexican. Diaz said it was difficult for her to grow up into Mexican Culture, never really fit in. One thing she dislikes the most was people labeled her many racist names. Diaz being a grown woman, she’s p roud being Mexican American and learns more about her culture. Ashten Gray: Gray is from Dallas, Texas Lesbian, Graffiti Artist and Marijuana user. She befriended with many people of color and she is White. BrigitteRead MoreConfucian Beliefs And Its Impact On Life With Different Values And Beliefs Essay1599 Words   |  7 PagesDifferent cultures have different outlooks on life with different values and beliefs that sustain their daily lives. Chinese culture, like any other culture, has its own such beliefs, accepted behaviour and specific day to day living that is dictated by the imposed societal and cultural norms(1). Confucian teachings and principles are the foundations on which Chinese’s value system is based on they specifically imply the highest respect be given to elderly(2). The age-related archetype of a caregiverRead MoreEssay on Medical Anthropology3843 Words   |  16 PagesMedical Anthropology Introduction and Description: My topic, Medical Anthropology, is a field of study that uses culture, religion, education, economics/infrastructure, history, and the environment as a means to evaluate and understand cross-cultural perspectives, components, and interpretations of the concept of health (Society for Medical Anthropology, pg. 1). To further introduce Medical Anthropology, I will reiterate highlights of my previous presentations. Early on in TurkeyRead MoreHigh School Student Essay20272 Words   |  82 PagesStudents Chapter 3 Learner Diversity: Differences in Today’s Students Chapter 4 Changes in American Society: Their Influences on Today’s Schools ISBN: 0-536-29980-3 Introduction to Teaching: Becoming a Professional, Second Edition, by Donald Kauchak and Paul Eggen Published by Prentice-Hall/Merrill. Copyright  © 2005 by Pearson Education, Inc. ISBN: 0-536-29980-3 Introduction to Teaching: Becoming a Professional, Second Edition, by Donald Kauchak and Paul Eggen Published by Prentice-Hall/MerrillRead MoreBritish Arts5612 Words   |  23 PagestishTOPIC 14: BRITISH ARTS Outline: I. Introduction II. Content 1. Overview of the arts in Britain 1.1. What are â€Å"the arts†? 1.2. The arts in society 1.3. The characteristics of British arts and letters 1. Types of arts 2.4. Theatre and cinema 2.5. Music 2.6. Literature 2.7. The fine arts III. Conclusion 1. Overview of the arts in Britain 2.1. What are â€Å"The arts†? The art is the term which is usedRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. 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Judaism ANS:B PG63 The following is a legacy from the Puritans according to the text: A. religiosity by the state B. punitiveness C. total abstinence D.emphasis placed on leisure ANS:B PG65 Early American colonists used alcohol for all except which of the following? A. protection against disease B. as a solvent C. as an antiseptic

Feeling Glamorous Essay Example For Students

Feeling Glamorous Essay I was less nervous on this particular Saturday than I anticipated. This is after all, the day that every woman dreams of, her wedding day! My head was intensely pounding from the previous nights celebration. If I could give advice to any engaged couples- have your â€Å"last night out† parties weeks before the wedding! Luckily for me, my maid of honor anticipated how I’d feel, she put Tylenol and bottled water on my night stand. I took my time making my way downstairs, even though I could hear all of my family in the kitchen. I had told them all several days in advance â€Å"It’s an evening wedding, sleep in and relax. No one should be stressed out. † I tried to walk into the kitchen as nonchalant as possible, however as soon as my mother saw me she burst into tears! â€Å"Stop that! You’ll be a red, puffy eyed and red nosed in all the pictures. You better all get it out now before we go for hair and make-up at the salon. † I said. You see, I was the last of 6 daughters to get married. My father passed several years ago and my grandfather passed the year prior, I was the last and only one walked down the aisle with my mother. Once brunch was eaten and everyone had calmed their nerves, I suggested to relax in the sun. It’s not often that my family can all get together besides major holidays- this was such a blessing. We all lounged on the back deck where time seemed to pass in slow motion. Perhaps we were quietly bracing ourselves for the frenzy that would follow as the day progressed. All the women of the family, as well as my female soon-to-be in-laws headed off to the salon. Luckily for me this salon had a private room so I was able to have peace while everyone else sounded like school girls. Thinking back, I believe some of them were more excited about my wedding than I was. Before anyone realized, time had started speeding by. We had been at the salon for five hours and my wedding was due to start in less than two! I decided to leave the salon with my maid of honor while the rest of the girls finished hair and make-up. As I walked downstairs and entered the room I had turned into what appeared to be a wedding boutique, it hit me! It was as if someone had punched me in the gut and knocked the wind out of me. I started sweating and had the horrible watery mouth sick taste right before you vomit- it was horrible! I scanned the room, doing a mental checklist, and caught a glimpse of my reflection in the mirror. I froze, the woman in the mirror was someone I didn’t recognize. I am a simple girl- minimal make-up, ponytail, jeans and t-shirt kind of girl. The woman in the mirror was someone I didn’t recognize. With my hair pinned up in curls, glossy red lips and just enough eye shadow to enhance the blue in my eyes I was ready to put my dress on. I wanted to be fully dressed, ready to walk down the aisle an hour before the ceremony was to start. Fortunately, my wedding crew returned in enough time therefore my mom could help me get dressed. I had my dress at my mothers for months, so no one could see it until today. I truly had forgotten how beautiful it was! I wore a white, A-line, hand embroidered wedding dress with a train and crystals sewn all over resembling fireworks. Looking in the full mirror, I had the same feeling as earlier, like the wind was sucked out of my body. .u366ab8009e015805d162218d9422488b , .u366ab8009e015805d162218d9422488b .postImageUrl , .u366ab8009e015805d162218d9422488b .centered-text-area { min-height: 80px; position: relative; } .u366ab8009e015805d162218d9422488b , .u366ab8009e015805d162218d9422488b:hover , .u366ab8009e015805d162218d9422488b:visited , .u366ab8009e015805d162218d9422488b:active { border:0!important; } .u366ab8009e015805d162218d9422488b .clearfix:after { content: ""; display: table; clear: both; } .u366ab8009e015805d162218d9422488b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u366ab8009e015805d162218d9422488b:active , .u366ab8009e015805d162218d9422488b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u366ab8009e015805d162218d9422488b .centered-text-area { width: 100%; position: relative ; } .u366ab8009e015805d162218d9422488b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u366ab8009e015805d162218d9422488b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u366ab8009e015805d162218d9422488b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u366ab8009e015805d162218d9422488b:hover .ctaButton { background-color: #34495E!important; } .u366ab8009e015805d162218d9422488b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u366ab8009e015805d162218d9422488b .u366ab8009e015805d162218d9422488b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u366ab8009e015805d162218d9422488b:after { content: ""; display: block; clear: both; } READ: Friendship theme from lord of EssayI couldn’t help but stare at my own reflection for what seemed like several minutes. At that moment I knew I would never feel better about myself. Never in my life have I felt as glamorous as I looked in the mirror that day. Not to sound like a cynic, I do not believe I will experience anything like it again in my lifetime. My wedding rings are now off, vows in front of family, friends and God have sadly been broken. Even through all the pain that followed this wonderful day, remembering seeing my reflection can still bring a smile to my face.

The dramatic impact of Scene One in the Glass Menagerie Essay Example For Students

The dramatic impact of Scene One in the Glass Menagerie Essay Tennessee Williams uses a vary of dramatic techniques in Scene One, to encourage the audience to engage in what is truly behind this spectacular play. He uses mood music, lighting, symbolism, language and gesture, contrast in characters and also a screen device. These are very visual to the audience and help them understand what is going on in certain scenes and important moments. The audience see a change in Toms role at the beginning of the play. Williams uses him as a character and also the narrator of the play. He transfers us from real-time back into his memory of the past events and a good director would choose to do this smoothly in order to give maximum effect. All these techniques that Williams uses form a plastic theatre, which emphasizes the exaggerated props used on the stage. The first dramatic impact the audience receive from the opening scene is the fact that the play starts at the end. Tom has left the household and has become a merchant sailor. Even though he has achieved the life he has wanted, he still has that emotional attachment to the past and to Laura. We will write a custom essay on The dramatic impact of Scene One in the Glass Menagerie specifically for you for only $16.38 $13.9/page Order now The play demonstrates the unhappiness that Tom is feeling and how hard it is for him to let go of the past events. The stage directions in The Glass Menagerie give the audience a focus on what detail the play has. It helps them imagine what the setting would be truly like in real life. It also allows the director of the play to set the stage and give the play the proper feel that Williams intended. The dark alleys mentioned in the stage directions give the setting a claustrophobic environment. This relates to Laura and how she feels outside the apartment. She does not like being in crowds and is very shy. The director of the play may set the stage as having the dark alleys surrounding the apartment, to make it look as if it is closing in on the family, heightening all the tension and locking the anger and frustration in. The overall impression of the stage will be highly effective if the director uses the stage directions in the right manner and concentrates on the important symbolic props, such as Lauras glass collection. Williams also uses music to enhance the dramatic impact of the play at important points. It emphasizes the moods and feelings of the characters when they are acting and it lets the audience begin to feel themselves what the characters must be feeling. The characters themselves do not hear the music, only the audience does so Williams brings in the music from outside the play and not from within it. In Scene One, the piece The Glass Menagerie was specifically written for this play and it heightens the emotion at the end of the scene when Lauras character becomes the subject of that moment. The audience engage in the emotion with her and it shows that Laura has a delicate and fragile character and her vulnerability, which will be shown more clearly during the play. Even the title of the music piece itself, The Glass Menagerie suggests it is fragile and has an important meaning to the play. In the interior setting, effective lighting is used to also emphasize certain emotions during a scene. In scene one, the lighting is dim, reflecting Toms memory. He is remembering the past, which is not a happy one and so bright lighting would not be suitable for this effect. Referring to the stage directions, the lighting is not realistic. This gives the play a slightly surreal feel, as it is in Toms memory, which he exaggerates slightly. At the end of scene one, a shaft of very clear light is thrown on face. This underlines the fact that she cannot cope with her mothers attitude towards her and the gentlemen callers. Laura feels pressurised, leaving an even more distressed character showing. By placing spotlights on the characters at certain times, it expresses their thoughts better and it wants the audience to focus on that character. .ud7473172f1ce4432fcde193b7e6af7c1 , .ud7473172f1ce4432fcde193b7e6af7c1 .postImageUrl , .ud7473172f1ce4432fcde193b7e6af7c1 .centered-text-area { min-height: 80px; position: relative; } .ud7473172f1ce4432fcde193b7e6af7c1 , .ud7473172f1ce4432fcde193b7e6af7c1:hover , .ud7473172f1ce4432fcde193b7e6af7c1:visited , .ud7473172f1ce4432fcde193b7e6af7c1:active { border:0!important; } .ud7473172f1ce4432fcde193b7e6af7c1 .clearfix:after { content: ""; display: table; clear: both; } .ud7473172f1ce4432fcde193b7e6af7c1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud7473172f1ce4432fcde193b7e6af7c1:active , .ud7473172f1ce4432fcde193b7e6af7c1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud7473172f1ce4432fcde193b7e6af7c1 .centered-text-area { width: 100%; position: relative ; } .ud7473172f1ce4432fcde193b7e6af7c1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud7473172f1ce4432fcde193b7e6af7c1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud7473172f1ce4432fcde193b7e6af7c1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud7473172f1ce4432fcde193b7e6af7c1:hover .ctaButton { background-color: #34495E!important; } .ud7473172f1ce4432fcde193b7e6af7c1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud7473172f1ce4432fcde193b7e6af7c1 .ud7473172f1ce4432fcde193b7e6af7c1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud7473172f1ce4432fcde193b7e6af7c1:after { content: ""; display: block; clear: both; } READ: The Taming of the Shrew Essay PaperIn scene one, but also throughout the play, there are several symbolisms. These include objects, colours and also characters. One of the main symbolic props is the fire escape. It expresses the fact that Tom wants to leave the apartment and live his own free life away from Amanda and her tormenting ways. He feels restricted in the confined space and at that present time, the only escape he really has is the fire escape balcony to their apartment, where he regularly goes out to smoke a cigarette. When we see him here, it creates the impact that he is anticipating his escape from the apartment. On the other hand, the fire escape shows that Laura wants to escape into the apartment. She does not enjoy being in crowds because she is shy and over-exaggerates her slight limp. It relates to her collection and shows that it is her only escape. She turns away from the outside world, as at the end of scene one, she believes that she is going to be an old maid. Amanda also tries to re-create the past in scene one. She talks about her gentlemen callers and how Laura will receive them too, but Laura is convinced she will receive none. We see Amandas Southern-living style as she is already preparing for a gentleman caller. One of the most symbolic pieces of prop there is on the stage is the picture of their father. The director may wish to heighten the importance of it by making it large scale compared to the rest of the stage props. In the Toms soliloquy, he says, There is a fifth character in the play who doesnt appear except in this larger-than-life size photograph. Toms tone here is cynical and he also includes a pun to make the fact of his father leaving more comical for the audience. The size of the picture expresses to the audience how big a part he played in the families lives and how they have been left with a saddened memory of him, filled with anger. Amanda, in scene one, says, But I picked your father! This affects Laura and we then know it is a sore point to touch on. When Amanda says this, Laura rises and begins clearing the table, making it obvious that she wishes not to talk about the subject. Later in the play, we see how the dramatic impact of the father abandoning them has when Tom also leaves. The audience also get a dramatic impact when they see the language used by Tom and the other characters. In Toms soliloquy at the beginning of scene one, he describes himself as the opposite of a stage magician. He paints a picture for the audience to set the tone of the play. It is a memory play, so Tom has to use different to contrast between memory and real-time. There is a big contrast between Toms language and Amandas. Tom sees the real world and tends to be sarcastic towards Amanda. He says at the table in scene one, Its you that makes me rush through meals with your hawk-like attention to every bite I take. He is not afraid to show what he feels towards his mother, even though he loves her dearly. Whereas, Amandas language tends to be fantasised and exaggerated in her own little world. An example of this is when Amanda is talking about her gentlemen callers: -seventeen! Gentlemen callers! Why, sometimes there werent chairs enough to accommodate them all. By Amanda expressing this, it makes Laura feel even more insecure about herself and it is Amanda, who I think, is driving Laura to this shyness and low self esteem. Lauras language is very different to Tom and Amandas. .ufb08ab593e8f88a0f2082180e6ea9b22 , .ufb08ab593e8f88a0f2082180e6ea9b22 .postImageUrl , .ufb08ab593e8f88a0f2082180e6ea9b22 .centered-text-area { min-height: 80px; position: relative; } .ufb08ab593e8f88a0f2082180e6ea9b22 , .ufb08ab593e8f88a0f2082180e6ea9b22:hover , .ufb08ab593e8f88a0f2082180e6ea9b22:visited , .ufb08ab593e8f88a0f2082180e6ea9b22:active { border:0!important; } .ufb08ab593e8f88a0f2082180e6ea9b22 .clearfix:after { content: ""; display: table; clear: both; } .ufb08ab593e8f88a0f2082180e6ea9b22 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ufb08ab593e8f88a0f2082180e6ea9b22:active , .ufb08ab593e8f88a0f2082180e6ea9b22:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ufb08ab593e8f88a0f2082180e6ea9b22 .centered-text-area { width: 100%; position: relative ; } .ufb08ab593e8f88a0f2082180e6ea9b22 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ufb08ab593e8f88a0f2082180e6ea9b22 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ufb08ab593e8f88a0f2082180e6ea9b22 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ufb08ab593e8f88a0f2082180e6ea9b22:hover .ctaButton { background-color: #34495E!important; } .ufb08ab593e8f88a0f2082180e6ea9b22 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ufb08ab593e8f88a0f2082180e6ea9b22 .ufb08ab593e8f88a0f2082180e6ea9b22-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ufb08ab593e8f88a0f2082180e6ea9b22:after { content: ""; display: block; clear: both; } READ: A Modest Proposal Essay IdeasIn the first scene, the audience see that Laura does not say very much and likes to keep out of the light. We can sense her nervousness and her gestures suggest her low confidence even in her own home. There is a strong contrast between all three characters behaviour. In scene one, at the table, there is tension between Amanda and Tom, which highlights their unique characters and beliefs. Laura has a very shy character contrast to the others and during the first scene, she says very little. When Tom and Amanda argue, we see Laura get slightly uncomfortable and frightened of confrontation. We see her as the person in the middle of arguments as she does not know which way to go and does not want the family splitting up even more. We also see her in this scene get uneasy when the father is mentioned. This triggers the audience to believe that she is still trying to get over the fact that he left them and how big the emotional scar is that was left. A screen device is also included in the stage directions of the play. This has several good dramatic impacts to the play. In scene one, we see the unique effect it has on how the audience can interpret the characters emotions and how it all relates to the past. This comes from a 15th century poet and it praises beautiful women. The title means Where are the snows of yesteryear? and it reminds the audience of Amandas younger past. Overall, the first scene of The Glass Menagerie has a good dramatic base and sets a good tone for the rest of the play. We get a sound viewing of each of the characters and how they behave, and also the audience get some background knowledge prior to actual acting of Toms memory. With this, the audience can then settle into the play well and understand what is happening at certain points.

Atomic Number 13 - Interesting Aluminum Facts

Atomic Number 13 - Interesting Aluminum Facts Aluminum (aluminium) is the element that is atomic number 13 on the periodic table. Its element symbol is Al and its atomic mass is 26.98. Each atom of aluminum contains 18 protons. Aluminum atoms with fewer than 18 electrons are cations, while those with more than 18 electrons are anions. The isotope of aluminum is determined by its number of neutrons. Here is a collection of interesting facts about atomic number 13. Element Atomic Number 13 Facts Pure aluminum is a soft, nonmagnetic silvery-white metal. Most people are familiar with the pure elements appearance from aluminum foil or cans. Unlike many other metals, aluminum is not very ductile, which means it isnt readily drawn into wires. Aluminum is strong, yet light  compared with most other metals.Aluminum is the third most abundant element in the Earths crust  (about 8%) and the most abundant metal.Aluminum ore (bauxite) is mined, chemically refined into alumina (aluminum oxide) using the Bayer process, and finally refined into aluminum metal using the electrolytic Hall-Heroult process. The modern process requires considerable energy, yet its much easier than past refining methods. It was so difficult to obtain element 13 that is was considered a precious metal. Napoleon III served dinners to his most important guests on aluminum platters, leaving lesser guests to dine using gold!In 1884, the cap of the Washington Monument was made using aluminum because the metal was so highly valued at that time. Only 5% of the energy needed to purify aluminum from alumina is required to recycle aluminum from scrap. In fact, you can even recycle the element at home, if you like.The name for element 13 has been either aluminum or aluminium. We can blame the English chemist, Sir Humphy Davy, for the confusion. Davy initially called the element alumium in 1807, from the mineral alumina. Davy changed the name to aluminum and then finally to aluminium in 1812. The -um spelling persisted in Britain for a while, eventually changing to aluminium. Chemists in the United States actually used the -ium ending, shifting toward the -um ending in the 1900s. In the 1990s, the International Union of Pure and Applied Chemistry formally determined element 13 should be aluminium, yet the -um spelling persists in the U.S. Its worth noting that despite the naming controversy he caused, Davy neither discovered the element nor isolated it!Although aluminum is present in over 270 minerals and is widely abundant, the element does not appear to serve a biological role in either animals or plants. The presence of aluminum salts is generally tolerated by animals and plants. However, in high doses aluminum exposure alters the function of the blood-brain barrier. Some people are allergic to aluminum. Ingesting acidic foods increases aluminum absorption, while the flavor enhancer maltol increases its accumulation in bones and nerves. Aluminum increases estrogen-related gene expression in breast cells of humans. The US Department of Health and Human Services classifies aluminum as a non-carcinogen. Whether or not aluminum is a factor in Alzheimers disease is a matter of debate. It is unknown whether aluminum contributes to the degenerative disease or whether developing the disease results in accumulation of the element. Element atomic number 13 conducts electricity, although not as well as silver, copper, or gold. If you have metal dental fillings or braces, you can experience this firsthand. When you bite on a piece of aluminum foil, the salts in saliva conduct electricity between the foil and the filling, creating a type of galvanic battery and delivering an electrical shock to your mouth.Uses of aluminum are second only to those of iron and its alloys. While nearly pure aluminum may be used, the element is also alloys with copper, zinc, magnesium, manganese, and silicon. The pure element is used when corrosion resistance is paramount. Alloys are used where strength or hardness are important. Aluminum is used in beverage containers because of its corrosion resistance. The metal is used in construction, transportation, and to make everyday household items. High-purity aluminum is used in wires, electronics, and CDs. The metal is used to make reflective surfaces and paint. Some string instruments, e specially guitars, have aluminum bodies. Aircraft bodies are made of aluminum alloyed with magnesium.

Video analysis presentation and paper about selfy Essay

Video analysis presentation and paper about selfy - Essay Example To get more comments and likes, some of these photos are usually edited to make it look more casual and flattering. The title of the short film is Aspirational’ featuring Kirsten Dunst and two unknown girls. The video is about two selfie-obsessed girls meeting Hollywood star Kirsten Dunst. Boys are not so much accustomed with selfie as compared to girls. In this video, all these two girls wanted from the Hollywood star were to have a selfie taken with Kirsten Dunst. In fact, these two girls didn’t seem to care about the state and feelings of the Hollywood star. The video is reflecting on how our behavior as human beings is changing due to the effects of social media. In the current world, life is increasingly becoming dependent on selfies to mark important life events. In relation to the chosen video, these two girls were using the selfie to mark an important event of their lives upon meeting the Hollywood star. It is apparent that if you ever happen to meet the star in the streets, the first thing to carry out is to take a selfie with the celebrity. Basically, their main intention of these two girls was to make their friends believe that they have personally met a celebrity. The Hollywood star is on the road waiting for a car to pick her up. She is spotted by another car occupied by two young girls. The girls are star struck after seeing her. The two girls awkwardly jump out of the car and attempt to take selfies with her. The two girls completely ignore the Hollywood star Kirsten Dunst’s presence. They don’t even bother if she is breathing and if she is a living person, which makes the situation sad. It is even uncomfortable to watch because it’s disturbing. Because of the positive and negative sides of selfie, the description of the video narrates that one has to think twice before taking a selfie. Based on the video, selfies have lost the real meaning selfie as a

Remedies and restitution Essay Example | Topics and Well Written Essays - 1250 words

Remedies and restitution - Essay Example Pippa could also sue Frank because of having suggested to her that she do something illegal by basically bribing the Council with monies for the town’s visitor centre in exchange for the licence needed to have the Grand Prix off-track go-cart race. The Council could also be sued for having taken the bribe, although Pippa might also get in trouble for having taken the bribe. Pippa might be able to sue Rolling Hills for not having investigated the land well enough to have avoided the fact that there was a colony of rare beetles living in the forest—which should have been surveyed by the company of Rolling Hills prior to the project. Pippa may lawfully ask for the money she made to Hughes & Co. as a down payment because they didn’t start any of the work yet. Wing Nuts may not be liable beause they did not sign a contract of any sort. Rather, it was a booking made by a secretary who was in charge—and was not necessarily the express wishes of several of the peo ple who were club members with Wing Nuts. Julian, however, may be at fault for his hasty booking of the Wing Nuts group without some kind of formal signed contract committing the group to come to the Grand Prix. So, in other words, Pippa is going to be very busy trying to figure out how she is going to proceed in the future, seeing as how she still has to find out what to do next considering the fact that her go-cart race is now not going to happen—at least not in the near future or where she had been planning to have it. Thus, Pippa will definitely have to make alternate arrangements for the future. Consulting Suzi van Blick. This discusses what Suzi should do. This section will discuss what Suzi can claim against who and under what, what remedy can she get under each claim. Suzi may be able to reclaim damages from Pippa for having been contracted to build the track for the go-cart race. However, that having been said, if Pippa can claim that it was not her fault that she di dn’t know that there were rare beetles living in the forest, that may be Pippa’s way of getting out of having to pay Suzi van Blick all of the money that she put into the project that was spent. Thus, it could be proven that Suzi van Blick did not thoroughly and fully investigate and have the land surveyed well enough in order to have discovered the rare beetle colony. She may sue the GreenField environmental group for having ruined the project, because it was majorly because of their protests that the go-cart project was shut down. Thus, she has sufficient cause to protest. Why she can do this is because GreenField could have petitioned the council that the rare beetles be moved to a different locale with the help of local entomologists. However, instead of doing that, GreenField insisted that the beetles be left alone, thus rendering the entire go-cart project useless. Suzi could claim damages, although it is not likely she would have a strong case against GreenField . In fact, Suzi might come under fire for having misrepresented the scope of what Rolling Hills as a company could actually provide in terms of services, when it was really also Hughes & Co. that helped build certain things along the tracks, like pitstops and so forth. In sum, Suzi does not really have many

Inter-organizational Cooperation Essay Example for Free

Inter-organizational Cooperation Essay The fundamental principle of a resonance inter-organizational cooperation is that an agency must give up something in order to get something else in return. The cooperation of local or international organizational is fostered to ensure that both organization benefit from each other. The inter-organizational attraction brought about by trust plays a big role in helping such collaborations to achieve their goals. Paying much attention on developing leadership styles that will promote effectual and collaborative value chains through building of a closer relationship which comprises of trust, commitment, cooperation, and coordination needed between organization members guarantees success of the alliance. Inter-organizational cooperation has continued focusing on leadership as the key for its success. A clear leadership of a focal organization accounts for a stable alliance by guaranteeing legitimacy and authority within the alliance. Effective leadership helps to deal with social, economic and environmental concerns within the inter-organization (Ebers, 1999). In addition, the inter-organization cooperation are increasingly focusing on leadership so as to ensure coordination by merging resources to achieve new things and address common issues through group decision making. Consequently, the leadership behavior of adapting to the competitive global environment through inter-organizational cooperation rather than competing in an adversarial manner ensures survival of the collaboration. This can be attained through impacting leaders with supply chain management skills so that they may be able to establish and maintain effective inter-organizational networks. Proper investment in leaders will ensure that the desired business results are met given that leaders will facilitate an open exchange of proposals which will foster collaboration. Examples include; Economic and Social Council (ECOSOC), International Labor Organization (ILO) and Consortia and Enduring Construction firms in the U. S.

The Power of a Symbol in The Yellow Wallpaper, The Glass Menagerie and

Years ago, Sister Mary Corita Kent, a celebrated artist and educator of the 1960’s and 1970’s stated, â€Å"A painting is a symbol for the universe. Inside it, each piece relates to the other. Each piece is only answerable to the rest of that little world. So, probably in the total universe, there is that kind of total harmony, but we get only little tastes of it† (Lewis "Quotes from Women Artists"). Nowadays, a painting is not the main form of art humans appreciate. In fact, literature of all sorts can be considered a different form of art and often found in literature are symbols. A "symbol" is an object, person or action which represents an abstract idea (Warren â€Å"English 102†). In literature, a symbol or set of symbols can have a wide range of meanings. For example, color is a universal symbol; some may say it is a general symbol for life. However, each color separately can symbolize something different depending on the context. Analyzing five pie ce of literature for symbolism, one will be able to gain a deeper understating of symbols. To begin, the short story by Charlotte Gilman, â€Å"The Yellow Wallpaper,† uses the deteriorating wallpaper to represent the narrator’s failing mind. The narrator is suffering and is confined in an uncomfortable house in a room she did not choose; she becomes obsessed with the wallpaper of the room. As the yellow wallpaper represents the narrator’s mind, the statement made by the narrator, â€Å"The color is repellent, almost revolting; a smoldering unclean yellow, strangely faded by the slow-turning sunlight. It is a dull yet lurid orange in some places, a sickly sulphur tint in others† refers to the condition of her mind by suggesting her condition is revolting and unclean. She is fading away in the su... ...at could these five pieces of literature possibly have in common?’ The answer to this question is very simple, these pieces of literature each possess symbolic colors that represent something different. Yellow wallpaper represents a deteriorating mind, a shabby, black box represents a gruesome, sacrificial death, green is the physical representation of power and wealth in society, a mixture of blue and yellow represents the confusion of a clear sky with dead grass and ‘Blue Roses’ and Blue Mountain represent the longing someone feels for something they can never have. Perhaps a paining is not the only symbol for the universe. Perhaps every piece of literature is related to each other in such a way that by reading each piece of literature, one can connect the different symbols an author chooses to use and recognize the complex harmony that binds the literature world.

Natureview Farm

Table of Contents Introduction2 Main Issues3 Company Background3 Natureview’s Profile Products4 Market Trends Analysis for organic product4 Yogurt Market Trends5 Yogurt Market Segmentation by Packaging6 Yogurt Market Segmentation by region7 Yogurt Market Segmentation by Competitors8 Yogurt Market Segmentation by Distribution Channel10 SWOT Analysis10 Analysis of Strategic planning Options11 Recommendations14 References14 Introduction Fundamentally, this paper is about our findings of the Natureview Farm’s case study.In order to understand comprehensively about this company, we need to investigate further for the company’s past and current activities which is it will affect future growth of the company. All of this information is imperative to us in decision making process. Moreover, we could also make a decision what is the best strategy for the Natureview Farm. To understand thoroughly about the company, we need to: * Analyze the company's history, development, and growth. * Analyze the external environment. * Evaluate the SWOT analysis. Explain each option of the Natureview Farm based on qualitative and quantitative analysis. * Make recommendations. Main Issues Currently the company faced a new challenge situation – to identify the best marketing plan in order to grow revenues by over 50% before the end of 2001. The main focus of the company was whether to expand into the supermarket channel to achieve their expected revenue. A decision which would represent a major departure from the company’s established channel strategy and which would impact every aspect of Natureview’s business.Company Background Established in 1989, Natureview Farm is a small yogurt manufacturer which emphasizes the use of natural ingredients and a special process that gave the yogurt its unique smooth, creamy texture without the artificial thickeners which produces high quality yogurt. The yogurt was manufactured at the Natureview farm producti on facility in Cabot, Vermont started with 2 sizes of cup in two flavours- plain and vanilla. The sizes of cup are 8-ounce (Oz) and 32-ounce (Oz).Natureview Farm’s revenue had growth from less than $100,000 to 13Millions as reported in income statement 1999. Because of the emphasize of natural ingredients and it strong reputation for high quality and great taste help the company to grow up to national distribution went on to attain leadership in nature food. By the year 2000, the company producing 12 refrigerated yogurt flavours in 8-Oz and 4 flavours in 32-Oz. The company had also started exploring Multipack yogurt products for the child package in 4-Oz cup and yogurt package in tubes.Even though in 1997, Jim Wagner as Chief financial Officer has recommendation to arrange for an equity infusion from a venture capital firm to fund strategic investments are successful, the investor now needed cash out of its investment in Natureview. Now Natureview management has faced critica l problem and need to find another investor itself because their current goal is to increase revenues to $20 million before the end of 2001. * Natureview’s Profile Products Yogurt is a dairy product, the result of milk fermented in a carefully controlled environment.Special bacteria added to the milk change its texture and give yogurt its unique health properties – it is a good source of calcium and improves digestion. Below are the criteria of the nature’s product: 1. Natureview yogurt flavour and texture was the company’s founder’s family yogurt recipe, the recipe used natural ingredient and no artificial thickeners which produce great and high quality taste. 2. The company used milk from cows untreated with rGBH, an artificial growth hormone that increased milk production. 3.Because of their special process and ingredient, Natureview life span on the shelf was 50 days longer compared to other competition’s only 30 days. 4. Natureview has 12 refrigerated yogurt flavour in 8-Oz and four flavours in 32-Oz cups. Market Trends Analysis for organic product 1. The organic foods market, worth $6. 5 billion in 1999, was predicted to grow to $13. 3 billion in 2003. 2. Generally, organic product consumer tended to have higher incomes, have more education, and live in the Northeast and West. 3. 67 % of U. S. ouseholds specify that price was a barrier to their purchase of organic foods and 58% of consumer expressed that they would buy a more organic product if it were cheaper. 4. 44% of consumers want a wider selection of organic product in supermarkets. 5. Below are market trend findings : * Yogurt Market Trends A comprehensive analysis must be applied in order to understand and evaluate the market trends of yogurt product. It is important for the management to focus on the areas that are needed for improvement especially on customers’ satisfaction because it will yield greater profitability for the company.For instance, the management should know better on what are the current market trends and their customers’ wants from their product. In addition, some factors in purchasing decisions that are made by customers should be analyzed by the company. Several factors in purchasing decisions are such as packaging, flavour, price, freshness and ingredients of the yogurt. Such product measurements are imperative not only to maintain the quality of the product itself, but it also will retain and attract more customers for choosing Natureview Farm’s yogurt rather than competitors’ yogurt. * Yogurt Market Segmentation by PackagingBased on the market trends, the most popular sizes of yogurt cups were in 6-oz and 8-oz which contributed to 3% of the segment’s growth per year. In addition, these also were representing 74% of total category supermarkets sales in U. S. dollars. Women especially bought 8-oz yogurt cups because of their health consciousness. The second largest segment is multipacks size which represented 9% total category supermarkets sales with 12. 5% growth per year. This second largest segment customarily consumed by children because of their mothers concern about their health and fastest growth.The last segment which is 32-oz. cup size represented 8% of total category supermarkets sales and was growing at a modest of 2%. Normally, the buyers of 32-oz. were heavy yogurt consumers. They are either consumed the yogurt plain, added some ingredients or used it in recipes. Plain and vanilla were the most famous flavours. Buyers also put brand, expiration date and price as important purchase criteria for this size of yogurt. * Yogurt Market Segmentation by Region Based on the market segmentation by region, it could be identified that the West and the Northeast possess high market shares.The West contributed to 27% whereas the Northeast contributed to 26% of national U. S. market. The main factors that contributed to these high percentages were the shop pers who live in the West and the Northeast have higher incomes and more education. In addition, the Southeast possesses 25% and the Midwest possesses 22% of market shares. Regardless of channel or distribution, the buyers’ habit of buying yogurt depended on their unique characteristics. Some of buyers were more concerned about the quality of the yogurt while some of them were concerned about the yogurt’s price or vice versa. * Yogurt Market Segmentation by Competitors We had identified four close competitors of Natureview Farm’s yogurt. These top four competitors are Dannon, Yoplait, Breyers and Columbo. Dannon and Yoplait are controlling over 50% of the yogurt market share. As indicated in the supermarket Channel’s pie chart, we could see that Dannon holds 33% of yogurt market share whereas Yoplait holds 24%. The sales of these yogurts are conducted through two dominant distributor channels which are supermarket and natural foods channel.As we could see in the natural foods channel, Natureview Farm was leading which holds 24% of yogurt market. Other than these, these yogurts revenues were also generated through warehouse clubs, conveniences stores, drug stores and mass merchandisers. * * * Yogurt Market Segmentation by Distribution Channel Based on yogurt market segmentation by distribution channel, we could conclude that the distribution channels were divided into supermarkets and natural foods store. 97 % of yogurts were sold in the supermarkets while 3% of yogurts were sold in the natural foods store.The sales and distribution process of Channels Supermarket Channels Process Supplier aka manufacturer usually sends their product to a large distribution centre, which in turn shipped directly to the supermarket chain’s warehouse. The distributors and retailers charged a mark-up price on product that flowed through their warehouses or store. In order to place the product in the supermarket, manufacturer will required to pay one-off time â€Å"slotting fee† for each SKU only in the first year it was introduced and then to participate in regular trade promotions.If the SKU failed to show any profit for the supermarket within the year, the supermarket would discontinue the product and would require a new slotting fee payment if the manufacturer sought reauthorization of the SKU. Some key points in the distribution of supermarket channel process are as below: 1. The typical distributor margin is 15% and the typical retailer margin is 27% 2. Supermarket would charge in average of $0. 74 for 8-oz cup of yogurt, $2. 70 for 32-o cup of yogurt, and $2. 85 for 4-oz cup of multipack. Natural Food Channels processFirstly, manufacturer shipped the product to the natural wholesalers and then wholesalers will ship the products to the distributors which responsible to delivered product to the retailers. Distributors would deliver products individually to the retailers, and in some cases even stock the shelves a nd track paperwork. Lastly customer gets the product from the retailers. Natural Food retailers will charge the manufacturer for one time allotment of one free case of product for every new SKU authorized for distribution in its first year. Some key points in the distribution of natural food channel process are as below: 1.The typical natural food wholesaler margin is 7%, the natural food distributor margin is 9% and the typical retailer margin is 35% 2. Retailers would charge in average of $0. 88 for 8-oz cup of yogurt, $3. 19 for 32-o cup of yogurt, and $3. 35 for 4-oz cup of multipack. Exhibit: 1 – Length of channel to market Channel Margin Analysis By using Margin analysis , we can identify the profitability of these channels and we can indicate which channel would provide the expected revenues of Natureview Farm. This analysis is based on the given point in the case study and each of the analysis is divided based on type of yogurt size.The results are as below. 1. Result of Natural Foods Channel | | Unit Cost for 8-oz cup| Contribution Margin Rate| Unit Selling Price| Contribution Margin Unit| % Mark up| Manufacturer| 0. 31| 36%| 0. 48| 0. 17| 56%| Wholesaler| 0. 48| 7%| 0. 52| 0. 04| 8%| Distributor| 0. 52| 9%| 0. 57| 0. 05| 10%| Retailer| 0. 57| 35%| 0. 88| 0. 31| 54%| Customer| 0. 88|   |   |   |   | | | | Unit Cost for 32-oz cup| Contribution Margin Rate| Unit Selling Price| Contribution Margin Unit| % Mark up| Manufacturer| 0. 99| 44%| 1. 75| 0. 76| 77%| Wholesaler| 1. 75| 7%| 1. 89| 0. 13| 8%| Distributor| 1. 9| 9%| 2. 07| 0. 19| 10%| Retailer| 2. 07| 35%| 3. 19| 1. 12| 54%| Customer| 3. 19|   |   |   |   | | | | Unit Cost for 4-oz multipack| Contribution Margin Rate| Unit Selling Price| Contribution Margin Unit| % Mark up| Manufacturer| 1. 15| 69%| 1. 84| 0. 69| 60%| Wholesaler| 1. 84| 7%| 1. 98| 0. 14| 8%| Distributor| 1. 98| 9%| 2. 18| 0. 20| 10%| Retailer| 2. 18| 35%| 3. 35| 1. 17| 54%| Customer| 3. 35|   |   |   | à ‚  | 2. Result of Supermarket Channel | | Unit Cost for 8-oz cup| Contribution Margin Rate| Unit Selling Price| Contribution Margin Unit| % Mark up| Manufacturer| 0. 31| 32%| 0. 6| 0. 15| 48%| Distributor| 0. 46| 15%| 0. 54| 0. 08| 18%| Retailer| 0. 54| 27%| 0. 74| 0. 20| 37%| Customer| 0. 74|   |   |   |   | | | | Unit Cost for 32-oz cup| Contribution Margin Rate| Unit Selling Price| Contribution Margin Unit| % Mark up| Manufacturer| 0. 99| 41%| 1. 68| 0. 69| 69%| Distributor| 1. 68| 15%| 1. 97| 0. 30| 18%| Retailer| 1. 97| 27%| 2. 7| 0. 73| 37%| Customer| 2. 7|   |   |   |   | | | | Unit Cost for 4-oz multipack| Contribution Margin Rate| Unit Selling Price| Contribution Margin Unit| % Mark up| Manufacturer| 1. 15| 35%| 1. 77| 0. 62| 54%| Distributor| 1. 77| 15%| 2. 8| 0. 31| 18%| Retailer| 2. 08| 27%| 2. 85| 0. 77| 37%| Customer| 2. 85|   |   |   |   | As you can see, % mark-up in Natural foods channel is higher compared to supermarket channel in all sizes of yogurt in the manufacturer phase which means higher profitability. Natural food channel is able to cost more to the customer compared supermarket channel due to lower price sensitivity among natural foods customers as well as % mark-up from the Natural foods wholesaler. SWOT Analysis The overall evaluation of a company’s strengths, weaknesses, opportunities, and threats is called SWOT analysis.It’s a way of monitoring the external and internal marketing environment. External Marketing (Opportunity and Threat) Analysis: Opportunities 1. Supermarket channel will provide the company's noteworthy potential of growth for getting higher revenues. 2. Yogurt sales through natural food stores had grown 20% per year. 3. Through the supermarket channel, the price of the product can be lower. Threats 1. The main competitors in the supermarket channel are getting stronger with the top four competitors which are Dannon, Yoplait, Breyers and Colombo. . Company may have to repositi on Internal Marketing (Strength and Weakness) Analysis: Strengths 1. Natureview is a major and trusted brand for the natural food channel and has developed strong relationships with leading natural food retailers 2. Natureview has a strong reputation for high quality and great taste. 3. Natureview’s yogurt has longer average shelf life compare other products. 4. The company has rapid growth revenue from $100,000 to $13 Million within 10 years. 5. Natureview is a leader distributor of natural food channel. 6.Strong operational efficiency because the company is using creative , low-cost â€Å"guerrilla marketing† Weaknesses 1. Natureview will heavily depend on its broker’s knowledge of promotional and merchandising requirement. 2. Inadequate operational capacity because unable to generate the volume requirements needed to meet consumer demand of other distribution channels. 3. Relatively small company compared with other potential competitors in supermarket channe l. 4. Natureview only invested 3% of total expenses in research & developments which cause discourage product innovation.Analysis of Strategic planning Options The company has three options needed to be analyzed and be identified which option will help the company to achieve their goal. Each of the options has their own importance and benefits however they also have some limitation attached on them. Option 1: The first option was strongly advocated by Vice president of sales Walter Bellini. The idea is to expand six SKUs of the 8-Oz. product line into one or two selected supermarket channel regions. Pros: 1. 8-Oz cups have the highest demand in the refrigerated yogurt market and will be able to provide the expected revenues. . Based on other natural food brands success in expanding their product in the supermarket channel has shown significant proves Natureview’s product will have a high chance of success. 3. Natureview is the leading natural’s foods brand of refrigera ted yogurt and have uniquely positioned to capitalize on the growing trend in natural and organic foods. 4. Natureview will have the advantage as the first brand to enter the channel due to supermarket channel will likely to give permission only to one natural yogurt manufacturer. Natureview will be the first mover in this channel 5.Some industry experts predicted unit volume growth of organic product at supermarket will be at 20% per year from 2001 to 2006. Cons: 1. The 8-Oz cups size received the highest level of competitive in trade promotions and marketing budget. 2. The management had estimated for comprehensive advertising plan will cost $1. 2 million per region per year and Natureview’s sales, general and administrative expenses (SG& A) would increase by $ 320,000 annually. 3. Due to Lack of experience in supermarket channel, their broker might take advantage of their relationship with top supermarkets retails chains in Northeast and West. . This option might create di rect competition with national yogurt manufacturer. 5. Might create conflict of channel between supermarket and natural food stores. Option 2: The second option was advocated by the vice president of operations Jack Gottlieb. The idea is to expand 4 SKUs of the 32-Oz. Based on the giving points; we can identify the pros and cons as below: Pros: 1. The gross profit margin for the 32-oz cups is higher at 43. 6 % compared to 8-oz cups at 36%. 2. This size of 32-oz cups was potentially become stronger competitive advantage like longer shelf life and lower marketing expenses. 3.This brand had achieved a 45% share of this size segment in the natural foods channel. 4. The management also assume that the company could sell 5. 5 million incremental units in the first years by expand more in supermarket retails across the united state. Cons 1. This option will have higher slotting fees due to national distribution. 2. There are no guaranteed customer acceptances towards the multi-use size of yogurt. 3. With the additions to sales headcount for the 32-oz,that will increase the SG& A cost to $160,000. 00 4. They also concerned on sales team’s ability to achieve full national distribution in 12 months. . Might create conflict of channel between supermarket and natural food stores. Option 3: The third option was advocated by Walker’s colleague’s Kelly Riley, the assistant marketing director, she supported the idea to introduce two SKUs of a children’s multi-pack into the natural food channel. Based on her arguments, we can identify the pros and cons as below: Pros 1. Natureview Farm is the established leader in the natural food channel and has a strong relationship with the leading food natural food channel retailers. 2. Sales and marketing expenses were the lowest compared to other options. 3.Choosing this option will allow the company to have more time to prepare before entering the supermarket channel. 4. The financial potential was very attra ctive with expected high margin of 37. 6%. 5. Natureview product positioning is ideal for the new Multi-pack product launch. Cons 1. Natureview Farm will miss the opportunity to enter the supermarket before competitors. Supermarket retailer would likely authorize only one organic yogurt brand. 2. Natureview‘s marketing department was unprepared to handle the demands on resources and staffing that will be needed once the company entered the supermarket channel.Option financial Overview Based on the case study, we have analyzed all three options that Natureview Farm tried to include in their future business plan. For the first option, Natureview Farm idea is to expand 6 SKU’s into supermarket channel with 8 – oz cups to get more profit. Refer to appendix 1; Natureview Farm total estimated for investment expenses is quite higher than another option. However, even though Natureview spend more for the investment; we can see that total expected profit is positively inc reased by annually.To get expected for this option need For option two, Natureview Farm next idea is to expend 4 SKU’s 32-oz into supermarket channel to their future business planning because their product is longer shelf life. Based on appendix 2, the investment plan is lower than option 1. The investment has divided to four regions for selling. Even through the management estimated that they can sell this brand with higher sold, the cost of the good sold also is quite higher and this is expenses will affect the profitability of goods sold. The last option is Natureview Farm plan to expand 2 SKU’S 4-oz multipack into natural food channel.Refer to appendix 3, we can see that the cost of goods sold is quite higher even through this idea not involved slotting fee, the estimated annual profit is not shown in positive way. Based on the calculation, the cost of goods sold and estimated annual profit is shown the selling product is lower profitability. Based on the financial analysis, we can identify some trends: The highest Profitability is option 1. Based on the graph, the higher of total investment expenses are option 1. The higher Investment ROI is option 3. RecommendationsAfter all analysis that we have done in this case study, our recommendation for Natureview Farm for their future planning are option 1. This is because based on our analysis; we can see option 1 is the best choice to get more profitability in 5 years onward as planning. This option is to expand 6 SKU’s of the 8-oz size into eastern and western supermarket regions. Even though the risk of going to supermarket channel is higher, Natureview Farm should expand into this channel because as we can see, two natural food companies expanded into this channel and increased their revenues by 200 %.To achieve their mission, they need to take the risks for get their estimated projected net profit. In addition, entry to this supermarket channel with 8 –oz size is more viable than option 2 where to expend into this channel with 32 –oz cup size. The 8 –oz size price initially attempt to negotiate retail price more than 32-oz size where the price of product will also affect the consumer choice. This option focuses on regional distribution instead of national, which should make it easier to implement this product information to region consumer.The level of education and higher income of consumer is also a reason for consumer to buy this natural food product. Natureview Farm can also market their product to this type of consumer with our product advantages such as the product has a longer shelf life, uses natural ingredients and uses only organic ingredients. The next recommendation strategy is, Natureview farms need to utilize more advanced in monitoring the technology and systematic management to keep track the trends so that they always be the consumer choice in natural food products.To become a successful natural food company in this channel, t hey need to be more systematic and always have good relationship with media, consumer and retailer. References 1. http://www. investopedia. com/terms/g/guerrilla-marketing. asp 2. http://Prezi. com/natureview – farms. 3. http:// www. slideshare. net/nature -view-case ——————————————– [ 1 ]. Based on investopedia. com, Margin analysis uses the percentage calculation to provide a comprehensive measure of a company's profitability on a historical basis (3-5 years) and in comparison to peer companies and industry benchmarks. 2 ]. Based on investopedia. com, Mark-up is the difference between an investment's lowest current offering price among dealers and the higher price a dealer charges a customer. [ 3 ]. Guerrilla Marketing is different than traditional marketing in that it often relies on personal interaction and has a smaller budget, and it focuses on smaller groups of promo ters that are responsible for getting the word out in a particular location rather than on wide-spread media campaigns.

Nike Case Solution Essay - 1264 Words

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